Archive for the ‘CRM’ Category

The Four Critical Of Phases Using CRM In The Client Engagement Life Cycle – Target, Acquire, Manage and Retain (Part 2 of 2)

Welcome back to part 2 of “The Four Critical Phases Using CRM In The Client Engagement Life Cycle” where we will be covering the final 2 key phases of successfully using CRM to Target, Acquire, Manage and Retain. In part one we spoke heavily about Clients value

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The Four Critical Phases Of Using CRM In The Client Engagement Lifecycle -Target, Acquire, Manage and Retain (Part 1 of 2)

Existing clients have always been an integral part of a professional services firm’s revenue stream, and with this dark shadow of uncertainty in the economic climate looming over us we must re-evaluate how we serve these organizations.  We rely heavily on our existing customer base for repeat

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